Wednesday, 2 November 2011

Frankly Amazed part 1

At Turn Up, if the investment stream were larger than the trickle necessary to keep us thirsty, we would probably be at the cutting edge of emergent technology. We would have a gadget for this, a gadget for that, and undoubtedly a gleaming swivel-armed gadget for the other.

I am frankly amazed (part 1), however, at the deep conundra produced for some by the digital age and the reluctance to engage with anything that has not been systematically proven by at least forty years of use. Others leap aboard new ways of doing things without a backward glance, a flick of the scarf and a merry song at their lips. I’m referring to the reaction of some to our new digital products and a refusal to contemplate reading anything that is not in printed form.

I am certainly not anti the printed version of books, but there are certain realities and practicalities that have to be faced (do they?) Shut up, no-one asked you. The truth is that we could not afford to have any books printed as matters now stand. By going down the Kindle route we are able to produce our volumes and keep producing them. They would not exist otherwise. You may consider that not to be any great loss. You would not then be troubling us for a place in our customer base and can unceremoniously be told to bugger off in the most forthright terms.

However, you, if I can distinguish you with such particularity, are to be cosseted upon the sofa of smarm-swathed inducement and complimented for your debonair devotion to cultural exemplars, never mind the method of their delivery.

Also, like it or not, none of us are in a position to divert the march of evolving technology. It will go wherever it finds its niche. I would suggest that if it was unusable or no good, people wouldn’t go for it. The fact is that among the people I know, the ones who have gone for Kindle are those who are the most voracious readers of books. I had thought that they might be the very ones to be leading the resistance, but they have quickly realised that they have more room for more books, usually for less.

I am concerned for the effect these changes may have on printers, bookshops and libraries, but I think there are other larger pressures on them.

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